Beth began her editorial career at Wedding Ideas, writing about bridal beauty, lifestyle and honeymoons, before going on to build her experience across a range of lifestyle titles. Most recently, she worked at The English Home, creating engaging, commercially minded content, with further bylines in The Guardian and The London Standard.

Her work spans beauty and fashion features, shopping edits, interviews, product reviews and travel writing. With a journalist’s eye for a good story and a genuine curiosity about the products, places and people worth knowing about.

Alongside her writing, Beth works with brands to produce engaging UGC, from styling and unboxing videos to product demonstrations, reviews and on-screen presenting.

Her expertise includes SEO-led editorial, e-commerce and affiliate features, interviewing, editorial writing and editing, and short-form video. She is available for freelance commissions, editorial collaborations and UGC partnerships across beauty, fashion, lifestyle, interiors and travel.

Beth Poppy is a London-based lifestyle journalist, writer and UGC creator with experience across beauty, fashion, interiors and travel, both in print and online